About

The legendary Mr. Brainwash is the alias of Thierry Guetta, a filmmaker/street artist gaining recognition in urban art culture for his “Life is Beautiful” outstanding debut show in Los angeles. Although Guetta was born in France, the majority of his life is based in Los Angeles pursuing filmmaking, and eventually art making. The show included numerous paintings and prints, along with colossal installations and sculptures. The reception was a huge success. Commissioners of his work included Michael Jackson and Madonna.
Guetta’s story begins when he left his clothing business behind in order to create a film that documented graffiti artists at work. His interest in graffiti can be contributed to his relationship with the street artist Invader, his cousin. Invader introduced Guetta to such graffiti giants as Banksy and Shepard Fairey. The process of filming exposed Guetta to countless ideas and inspirations for his own work, which he started producing before finishing the film.
 

Mr. Brainwash’s work includes stencil work, paintings, and sculpture. Guetta’s subject matter categorizes him as a Pop artist. Most critics may negatively associate Mr. Brainwash with Andy Warhol due to his popularized subject matter and method of art making. Rather than traditionally creating the artwork himself, Guetta actually employs numerous artists to carry out the work, while he oversees them. This method is highly reflective of Warhol, and in turn allows more art to be made. Guetta is similar to Warhol in his movement and style. Warhol is known for his repetitive silkscreens, distinguished from each other only through varied arbitrary color. Though not as repetitive, much of Mr. Brainwash work is in this same style.
Revolutionary graffiti artist, Banksy, created the documentary, Exit Through the Gift Shop, which illustrated the initiation and development of Guetta’s artistic career. The 2010 film’s success likely amplified Mr. Brainwash’s already increasing reputation.